LAS VEGAS — A year after announcing the launch of its Buy Wet Direct program, Trigg Labs says it has now decided to focus on its direct relationships with retailers by no longer selling Wet products through distributors.
The company says it will offer a minimum quantity of $100 per order; flexibility to purchase in varied “broken case” quantities; marketing, promotional materials and displays; direct and prompt notice on new product launches; and uniform and consistent wholesale pricing.
Michael Trigg, founder and CEO of Trigg Labs, said, "We’ve heard that some in the industry think we are leaving adult retail. That is not so. We remain devoted to our retail outlets and have modified our business model to improve their competitive position in the marketplace."
According to the company, “the road ahead is paved in Wet Platinum, Gold and Silver, along with other great products like Wet Cool Tingle, and it’s going to be a thrilling ride.”
To celebrate its new course, Trigg is running a special promotion for Wet products, now through the end of July. Trigg will waive shipping fees on all orders that mention the code "FreeShipJuly." Visit BuyWetDirect for product information and to view the complete wholesale price list.
Product images can be found on WetDigitalImages.com. Orders can be placed by email at jimd@trigglabs.com or calling (866) 901-6285.
“As the adult market rebounds from the COVID-19 challenge, and other market fluctuations, we look forward to an ongoing and closer relationship with our brick-and-mortar retailers,” Trigg said. “Our new model will promote retailers’ profitability and access to the best and newest Wet products, which lead the industry. We are there to support our retailers and we want them to thrive with us for years to come.”
